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Using Contextual Marketing To Increase Sales
by Tina Valiedi
http://www.mpstrategiesfirm.com
Mention Search Engine Marketing (SEM) and two words come to
mind - Volume and Exposure. Something every business needs
to create a steady stream of income.
Search Engine Marketing allows your business to expose
itself to hundreds, even thousands of potential customers
for less than it would cost to do so via traditional print
media like newspapers or and direct mail letters. This is
great for smaller business owners who have much smaller
marketing budgets than the bigger companies.
SEM is a simple concept. You need to build a site and then
optimize the content based on keywords that receive good
results in search engines. The better your optimization, the
higher your placings will be. The internet promotes your
business 24-7 but the problem is that you can wait weeks or
even months for the search engines cross reference with your
site and your keywords. And of course there is no guarantee
they will do it at all which can be a problem.
Pay-Per-Click (PPC) Search Engine Marketing takes away the
risk of a long wait for keyword indexing and instead
immediately secures your placing in the top positions. All
you need to do is make bids on the keywords you nominate.
The higher the amount that you bid the higher your placings
will be. You only have to pay when someone actually clicks
through on your link.
You can build your opt-in list quicker, test product ideas
and marketing campaigns, and reach potential customers
faster. Of course to remain competitive, you must increase
your bid to stay in the top results and for some keywords
that can translate up to $5 or more per click.
Both SEM and PPC have commonalities. They both drive
targeted visitors to your site and there is a learning
period where you can pay little money to test the system
and then build up your bids as you learn which keywords are
more effective. Ongoing tweaking is very important.
Contextual marketing, the latest way to market online shows
the same effectiveness as SEM and PPC but without all the
hassles. Not only does it produce volume and exposure, it~s
also fast and easy to use
The potential of contextual marketing is staggering and
takes the best of both SEM and PPC to greater levels. Your
ad appears within the web page content instead of appearing
on the side or top sections of search engines.
People reading your ad already pre-qualified themselves as
someone interested in what you offer. They found that web
page through a search engine. You receive higher quality,
targeted visitor to your site. That translates into a
higher conversion rate and increase in profits.
If you have been looking for a cost effective way to reach
new targeted customers, then contextual marketing might well
be the option for you. Try it and compare!
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