A Business Fix

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Radio by Satellite
by Corbin Mathieson
http://www.asksatellite.com

Satellite radio has quite literally been a god send to
people who live or travel regularly in remote locations, or
even for people who are required to travel long distances.
Static-free reception can now be experienced and enjoyed
by listeners who have a satellite radio even if they are
in the remotest of locations.

As soon as you find a good station, you will drive out of
the area and it will become static and then fade away
completely. It was a pain to travel from one area to
another constantly fiddling with the tuner to get a working
station. And it seems that as soon as you find one that
picks up properly, you have driven out of the area and
can~t pick it up anymore. But now technology has advanced
and with satellite radio, you can now pick up any station
from the satellite.

Radio signals can travel only about 30 to 40 miles past the
transmitter. This is why when you are travelling and you
drive too far away from the radio transmitter, it becomes
static and eventually you lose the signal completely. The
good news is that technology has come a long way and just
like we have satellites for television, we also have them
for radio. Satellite radio lets you hear your station from
anywhere you go in the country. It has never been easier to
have great radio.

Automobile manufacturers have been installing satellite
radio receivers as standard fittings for some years now, so
when the satellite radio transmission finally begins most
drivers will be able to clearly access the signals and won't
experience any problems in utilizing the new technology.
What a revolution!! Currently there are only three
space-based radio broadcasters who are working on the
development of this technology. In 1997, the government
agency the Federal Communications Commission gave licenses
worth around $80 million to these companies to experiment
and deliver on the allocated radio band for digital
satellite radio transmission.

These three satellite radio companies have conducted
completely different research programs and as a result
naturally are now offering different products to the market.
As a result there is more then likely going to be a 'VHS
versus Beta' type battle between the companies as the
technology progresses. Two of the companies, XM Radio and
Worldspace have made a formal agreement to share new
technological developments with the other party and to make
every effort to work collaboratively to develop and design
further innovations in this expanding communications field.
This partnership can only be a good thing for consumers,
particularly consumers who frequent remote locations on a
regular basis and who need to communicate with the outside
world when they do so.

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